The C in CMO Stands for Cojones

The Cojones Awards recognize marketers who have disrupted the status quo and who embrace the role of the modern marketer. Nominations from our advisory panel showcase marketing change agents who have shown courage, ingenuity and spirit in delivering remarkable results for their organizations. 

Inspire: to build authentic brands with a sense of purpose

Lisa Mann
EVP Marketing, KIND
Courage is hearing those voices in your head telling you to say no but saying yes anyways.

Be Bold: to disrupt the status quo and break out of the sea of sameness

Joey Bergstein 
CMO, Seventh Generation
Courage is about taking smart and bold risks. I think anybody can take risks but it's about how you identify the risk to take and then really going for it in a big way. 

Connect: to deliver meaningful, cross-channel customer experiences

Denise Karkos  
CMO, TD Ameritrade
Courage is seeking out the broadest environment that you can influence

Innovate: to implement new ways of engaging customers living a digital lifestyle

Barbara Martin Coppola
CMO, Grubhub
Courage is thinking big and taking bold actions

TRANSFORM: to build organizational capabilities to become modern marketers 

Douwe Bergsma
CMO, Georgia-Pacific
Courage is the moral strength to venture forth, persevere and withstand danger, fear or difficulty.

Be Part of the Marketing Change Agent Movement